Jezza Apparel Store Design

Jezza wanted to update her store brand image with a limited budget, actually it is an universal thoughts for retail store owners. We can not always request client to increase budget but to find a balance way between good design and final retail image.

After deeply communicating, we found Jezza purchased the fixtures locally for her previous stores and didn’t have a unified and exact store design to improve the shopping experience for her consumers, meanwhile the layout of furniture is mess and disorganized.

So we proposed our ideas to upgrade Jezza and optimized the fixtures’ structure and function:

1. selecting color tone: black and white, which better display the colorful commodity,

2. main frame in metal: we made the wall display racks without backboard to reduce the cost, while freely adjustable rails and shelves function suit for various different size goods, which allows client adjust randomly,

3. divide the area by products: such as garment area, shoes and bags area,

4. enhance shopping experience: highlight the trendy new products by large lighting box, place sofa and mirror into proper area.